AnalysisTrade Fairs Have Not Disappeared in the Digital Age — Their Role Has Changed
Video calls and digital platforms have changed B2B sales, but trade fairs remain valuable because they gather markets, people and technologies in one place.
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AnalysisHow Big Is the Economy Around a Single Trade Fair?
A trade fair is more than exhibitors and visitors. It activates an entire temporary business ecosystem that includes logistics, stand builders, hotels, catering and many other service providers.